Hope in the Mist

The heavy snows of February are beginning to melt away.  Despite the grey skies, the temperatures are warming just enough to begin melting the 27" of snow that fell during the month.

The warmer air and the melting snow create a grey fog as the day comes to a close. Most would find the grey mist gloomy; but I find hope in the mist.  Spring is not far. 

Goodbye, February. 

Vintage Martha Commercials

Here are a couple vintage Martha commercials for fun...

The first commercial is an introduction to the "At Home with Martha Stewart," introduced at Kmart in 1988.

The second commercial was produced in 1989 in a series of promos called "At Home With Martha Stewart." 

It's always fun to look back.  For the latest Martha Stewart commercials, see the post below.

New Martha Stewart Collection Television Commercials

Macy's has released three different commercials featuring Martha Stewart and the Martha Stewart Collection.

The three commercials are "Make it Festive," "Make it Delicious," and "Make it Colorful."

Macy's has also developed a special Martha Stewart Collection page on their website.  You can view the page by clicking here.

Martha Stewart Living Area Rugs

To coordinate perfectly with the Martha Stewart Living outdoor furniture collections, indoor/outdoor area rugs will soon be available at a Home Depot near you. 

Inspired collections that compliment any room in your home, The Martha Stewart Living area rugs are constructed from the finest fabrics and boasting colorful, artful patterns. With three collections to choose from, the area rugs pull your outdoor living area togther and define the space.  The three collections include:  Indoor/Outdoor, Silk Look, and Wool. 

Here's a look at some of the collection:

The Martha Stewart Living Area Rug collections are available on line now at The Home Depot website.

Everyday Food: Fresh Flavor Fast

The newest publication from the kitchens of Martha Stewart Living will hit the store shelves next Tuesday, February 23rd.

Everyday Food:  Fresh Flavor Fast is the follow-up to the bestselling Everyday Food: Great Food Fast and features 250 recipes that are delicious, simple to prepare, and filled with fresh ingredients.  If you're looking for a cookbook with recipes that focus on quick-cooking, easy-to-assemble dishes; then this is certainly a book you'll want to add to your cookbook library. 

Organized by meal and category, there is something for everyone and for every time of the day.  In addition to all the great recipes, this Everday Food book offers nutritional information, basic tips and techniques, and ways to stretch one meal into another.  It's a great reference the home cook will use time and time again.

Martha Stewart Living Punches a Profit

Martha Stewart Living Omnimedia reported their fourth quarter and full year financials this morning, beating Wall Street estimate and once again has shown a profit. Stronger revenue from the broadcasting, digital and merchandising businesses contributed to the successful quarter. The dip in publishing revenue was attributed to lower subscriptions revenues, which offset the segment’s first ad gains since the 2nd quarter of 2008.

MSLO reported 4th quarter revenue of $87.6 mln vs a Wall Street estimate of $84.94 mln. Revenue rose 20 percent over the same quarter last year. The company reported a net income of $20.8 million, or .37 cents a share, compared with a loss of $8 million, or .15 cents a share, a year earlier.

This quarter marks a significant turnaround for the company. For the quarter, consumer engagement across MSLO’s website showed continued strength with page views up 85% year-over-year and monthly unique visitors up 73% in the same period. This significant increase in traffic helped push the 31% increase in ad revenue for the digital division.

Charles Koppelman, Executive Chairman and Principal Executive Officer, said, “In 2009, we continued to execute on our strategic goal of diversifying and expanding our Merchandising business with the addition of The Home Depot and other best-in-class partnerships. We are focused on strengthening our Broadcasting presence as evidenced by our recent announcement to offer a range of Martha Stewart-branded programming on the Hallmark Channel and the addition of “The Emeril Lagasse Show” in primetime on Ion Television. We see many opportunities before us as we focus on building our strong foundation and taking our Company into a new era.”
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This post will be updated periodically through the trading day.  -Kenn

Sirius XM Available for Blackberry

Blackberry users (yes, there are many of us) can now access their favorite Sirius/XM Radio programs through the new Sirius/XM application for Blackberry. 

You can take your favorite music, news, talk, and Martha with you and listen anytime via your Blackberry. 

To obtain the free Sirius/XM Radio for Blackberry app, click here. A free 7 day trial period is available.  On-going use does require a subscription. 

Martha's Everyday Food App Released for iPhone and iPod Touch Users!

Martha Stewart Living Omnimedia, Inc. today announced the launch of the "Martha's Everyday Food(TM)" App on the App Store. The app gives iPhone and iPod touch users access to thousands of delicious, family friendly Everyday Food magazine recipes that can be shared, saved and organized into mobile shopping lists, making meal planning and grocery shopping easier and more efficient.

"The Everyday Food brand is built around convenience, simplicity and seasonality, and our new app for iPhone and iPod touch puts these principles to work wherever and whenever consumers want," said Gail Horwood, MSLO's SVP Digital Programming & Strategy.

Features of the app include:

•Get Daily Dinner Ideas: Receive a daily alert with a new dinner recipe idea from Martha and her team with cooking, shopping and serving tips.

•Find Recipes: Search and download thousands of Everyday Food magazine recipes, featuring large photos optimized for each device. Share recipes via email with friends and family; save favorites to a universal recipe box.

•Create and Organize Shopping Lists: Using ZipList (http://www.ziplist.com/), a free online shopping list and recipe service that powers the app, you can add any recipe's ingredients to your grocery list with one click. Create multiple shopping lists by event, store, or whatever works for you. Items can be sorted by aisle or category and prioritized by marking their level of importance - ideal for quick grocery stops when there's only enough time to pick up the most-needed items on the list.

•Save, Share and Synchronize: Sync and share your shopping lists and recipe box on the web. Family members can add or remove items via www.ziplist.com, email, instant message or text message - and the list is automatically synced with your iPhone or iPod Touch.

•Find a Store: Locate a nearby store using GPS technology or zip code search, including maps and driving directions.

"Martha's Everyday Food(TM)" App is available for $0.99 from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

The app is powered by ZipList, a customizable, multiplatform digital grocery planning and shopping service in which MSLO has taken a minority equity stake. As part of MSLO's investment, Gail Horwood serves on ZipList's Board of Directors.

Founded in December 2007, ZipList is the brainchild of Geoff Allen, an established entrepreneur with a strong track record in the digital space. His previous ventures include Grab Networks, which helps content producers manage, syndicate and monetize their video online, and Echo360, a leading provider of lecture capture solutions for colleges and universities. ZipList can be found on the web at http://www.ziplist.com/ or on Twitter at @ZipList.

"Martha's Everyday Food(TM)" App for iPhone and iPod touch further extends MSLO's growing Everyday Food brand, which encompasses the popular Everyday Food magazine, the "Everyday Food" television series, which is the No. 1 cooking show on PBS; "Everyday Food Radio Show" on SIRIUS channel 112 and XM Radio 157; and the bestselling book Everyday Food: Great Food Fast. The latest Everyday Food book titled Everyday Food: Fresh Flavor Fast launches on February 23rd. The brand also has an online presence with the "Everyday Food" blog on marthastewart.com offering daily recipes, news, ideas and inspiration from the editors of the magazine; "Everyday Food" on Twitter; and an online newsletter.