Wednesday, July 14, 2010
Martha Stewart Debuts New Craft Items on HSN July 19
During her appearance, Martha will also introduce the Cricut Cake® Martha Stewart Crafts™ Edition, an easy-to-use, cake decorating machine and electronic cutter that precisely cuts gum paste, frosting sheets, and much more. Developed by the creative innovators at Provo Craft, the new machine, which is co-branded with Cricut Cake and Martha Stewart Crafts brands and comes with unique Martha Stewart-designed cartridges, will launch exclusively on HSN.
“Our Martha Stewart Crafts line is so innovative, that we have decided to partner with HSN to provide consumers with a new set of tools that will forever change the way they craft and create,” said Martha Stewart, founder, Martha Stewart Living Omnimedia. “In addition, our new Martha Stewart Crafts Edition Cricut Cake machine will enable home cooks to transform the things they bake into works of art and wonder. I look forward to July 19 when we will present our unique products on HSN.”
“We are thrilled to develop a long-term partnership with a lifestyle icon like Martha Stewart who is an inspiration to fans everywhere,” said Mindy Grossman, CEO of HSN, Inc. “We are confident Martha’s innovative products will resonate with a growing number of HSN customers who look to us as a crafting destination.”
“We’re very happy to be partnering with Martha Stewart,” said Jim Thornton, CEO of Provo Craft. “Together, we’ve paired the successful Cricut Cake technology with Martha Stewart’s revered style and design. Our goal is to remove the challenges that keep people from being creative, and we’ve done just that with our Cricut Cake Martha Stewart Crafts Edition. We can’t wait to see what people will make once they have it in their hands.”
Joining Martha on-air on HSN will be Martha Stewart Living Omnimedia crafting expert Alex Perruzzi, who will help demonstrate the many creative items being presented throughout the day. Key items from the Martha Stewart Crafts line include the Martha Stewart Crafts Punch and Stamp Kit, Large Circle Cutter, a 24-pk Iridescent Glitter Kit, the Scoreboard Kit, Essential Tool Kit, Essential Glitter Kit, and the Essential Punch Kit. Following Ms. Stewart’s debut in July, HSN will continue to offer customers valuable crafting tips and new innovations from her popular Martha Stewart Crafts line throughout the fall.
The new Cricut Cake Martha Stewart Crafts Edition gives everyday decorators, as well as professionals, the ability to create edible masterpieces such as elegant wedding cakes, charming birthday cakes, and themed cookies or cupcakes for any occasion. The machine saves time cutting unique shapes, designs, and fonts from sheets of gum paste, fondant, cookie dough and other edible materials that would otherwise take hours with various individual cutters. Cricut cartridges with creative new designs from Martha and her team are available exclusively for purchase during the launch on HSN.