Thursday, November 8, 2012
Launching on Monday, November 26, the 15-part video series will feature Martha sharing her most treasured traditions for the holidays - from seasonal recipes, to festive crafts, decorating tips, and creative gift ideas.
The video series replaces the annual Holiday issue of the magazine and will only be available on marthastewart.com.
MSLO recently announced the company is shifting focus from print to online digital delivery of its vast media library.
Tuesday, November 6, 2012
Macy’s New Holiday Brand TV Spot “Another Miracle on 34th Street” follows the 1947 holiday classic film’s original Kris Kringle as he lends a helping hand to Macy’s star designers
Justin Bieber, Tommy Hilfiger, Marcus
Samuelsson, Carlos Santana, Martha
Stewart, Taylor Swift and Donald
This season Macy’s is celebrating its storied holiday heritage with a new television campaign that uses modern-day technology to bring the one-and-only Kris Kringle, from Twentieth Century Fox’s “Miracle on 34th Street,” back to his home at Macy’s
Herald Square. Set to inspire a new generation of
“Believers” with the spirit of generosity and goodwill for all, Macy’s “Another
Miracle on 34th Street” is the retailer’s star-studded take on
Kringle’s return to a 21st century Macy’s, following Santa Claus as
he interacts with Macy’s latest cast of star designers and imparts the true
meaning of the holiday season. A beloved classic since its debut in 1947,
“Miracle on 34th Street” has through the years cemented Macy’s unique
relationship with Santa Claus in the hearts and minds of generations. “Another
Miracle on 34th Street” will debut on Nov. 8.
“’Miracle on 34th Street’ has been a defining moment in Macy’s storied history since the film first delighted audiences in 1947,” said
Martine Reardon, Macy’s chief marketing officer. “For decades,
we have cherished and embraced the legacy of this wonderful film which along
with our incredible Thanksgiving Day Parade has truly helped
define the holiday season. Thanks to our special partnership with Twentieth
Century Fox, we are able to bring the magic of Miracle to new audiences,
in a unique, funny and heartwarming spot that will have millions more believing
in the spirit of the season.”
“’Miracle on 34th Street’ is one of the most treasured assets in the Fox film library and a staple of the holiday season. We are honored to partner with Macy’s on this campaign to reintroduce this beloved classic to fans and possibly introduce it to a new generation of ‘Believers’ this holiday season,” said
Jeffrey Godsick, president of
Twentieth Century Fox Consumer Products.
Using cutting-edge editing and green screen technology, Macy’s in partnership with JWT New York,
Twentieth Century Fox Film Corporation and special
effects house Framestore (known for their work on several Harry
Potter films), selected elements of Edmund Gwenn’s 1947 performance as
Kris Kringle to digitally add to the live action scenes. Seamlessly interacting
with the star designers, Kringle’s return to Macy’s is often funny and
heartwarming, proving that the miracle is still alive and well, even in the fast
hustle and bustle of modern day New York City.
Continuing with Macy’s fall sitcom-themed TV concept, “Another Miracle on 34th Street” features new Macy’s
store manager Harold, as well as star designers including Justin
Bieber, Tommy Hilfiger, Marcus Samuelsson,
Carlos Santana, Martha Stewart, Taylor
Swift, and Donald Trump. Taking place on his first day
back at Macy’s Herald Square, Kringle is greeted by an
amused Harold and Martha Stewart. In a hurry to see Mr. Macy,
Kringle is seemingly unaware of his modern day surroundings. After his
introduction to the incredulous staff, Kringle once again finds himself in
familiar territory as the stars seek proof that he is indeed the real Santa
Claus, especially the skeptical Donald Trump. Proving his
credentials as the real jolly old elf, the tide soon changes as the stars
try to secure their place on the nice list with Justin Bieber
leading the way.
“Another Miracle on 34th Street” begins to air nationwide in both a 60-second spot and a 30-second cut. Miracle is part of the retailer’s fifth anniversary celebration of the Believe campaign, which brings tidings of joy and goodwill to customers nationwide and lends support to Make-A-Wish. Beginning
Nov. 2, Macy’s once again invites believers of all ages
to drop-off their letters to Santa at their local Macy’s, and for each letter
received, Macy’s will donate $1 to Make-A-Wish, up to $1
Since the late 1800s, Santa Claus has been a fixture at Macy’s, helping generations of children experience the magic and generosity of the holiday season. With “Another Miracle on 34th Street,” a new generation will warm to the man of the hour, Kris Kringle, as he takes us on another journey that will make us all “Believe.”
Thursday, November 1, 2012
The Company's media portfolio restructuring actions include:
- Expanding the reach, frequency and audience of the Everyday Food brand across multiple digital platforms. Beginning in 2013, more Everyday Food content will be available online at www.marthastewart.com/everydayfood, on the Everyday Food
YouTubechannel and via the popular daily video newsletter, "Everyday Food with Sarah Carey."
- Publishing the Company's Everyday Food print publication as a supplement five times per year in the Company's Martha Stewart Living flagship magazine rather than as a stand-alone monthly.
- Exiting Whole Living either via a sale, regarding which the Company is in discussions, or, if a sale is not completed, by folding its content into Martha Stewart Living in order to sharpen the Company's focus on delivering exceptional lifestyle content across the Company's more established brands.
- Partnering with The AOL On Network and
Huluto deliver popular video content – in both full episodes and short-form video – across new platforms.
- Reorganizing the Company's Broadcast group to expand beyond the TV platform and create and distribute premiere multi-platform digital video content, including the recently announced venture with FremantleMedia, a key player in the global content and brand space, to co-develop programming featuring contemporary lifestyle personalities.
- Launching "Martha Stewart's Cooking School" on
PBS, bringing a Master Class in culinary basics and classics to more than 92% of US households, with viewership trending steadily upward to more than 1 million viewers per episode.
- Introducing several exciting new digital video series made for the web, including the upcoming "Countdown to Christmas," the first web-focused series featuring Martha Stewart.
- Unveiling the Martha Stewart Living
AppleiTunes storefront for iPad – a branded digital storefront for the presentation of all Company magazinecontent and the cross-sale of popular Martha Stewart Living utility products like Martha Stewart Craft Studio, Cookies and Cocktail Apps. In addition, last week the Company launched an Everyday Food app in conjunction with the launch of the Windows 8 platform, for PCs and tablet devices.
Martha Stewart, Founder and Non-Executive Chairman, said, "All of these initiatives underscore the natural evolution of our great brands and of
Gersh continued, "We have unique, expert lifestyle content and products that speak to the hearts of consumers – we simply need to continue to innovate in the ways we reach them. As a whole, MSLO's total digital audience has grown an average of 20-25 percent year over year every month since
As part of the new restructuring initiatives, the Company will eliminate certain positions within the Publishing segment. Including the annualized cost savings of approximately