Martha Stewart announced today on her Sirius/XM radio show, "Mostly Martha," the new Martha Celebrations line at JCP will be launching on Friday, April 5th both in store and online at jcp.com.
In approximately 500 JCP stores nationwide, special Martha Celebration shops are currently being built to display the line. The Martha Celebrations shop is just one of many new shops that will be opening as part of the JCP Home makeover.
The Martha Celebrations line includes paper party supplies, gift bags, wrapping paper, candies, balloons, and candles. There is also a full line of decorating items available to make any celebration special. The Celebrations line will offer seasonal merchandise for all the usual holidays that are cause for celebration.
Take a look at this "b-roll" of the new Celebrations line: