Monday, November 29, 2010
Martha Stewart to Accept Lifetime Achievement Award
According to Ad Age, when the MVA judges and editorial staff from their publication discussed who would be the recipient of the award, it was hands down unanimous: Martha Stewart.
Throughout her career, even in the early years, Martha understood and mastered multimedia. From her first book, "Entertaining" to her PBS video series and regular appearances on the Today Show, Martha took advantage of multimedia to become one of the most familiar American icons to date.
In 1997, Martha took her company public, with a full out "Omnimedia" approach to the ever growing library of how-to content. Books, television, merchandise, Internet, and digital all have their place with a single project. The approach is recognized as one of the most brilliant business platforms.
The Lifetime Achievement honor comes just as Martha Stewart Living magazine starts a year long 20th anniversary celebration.