Friday, July 2, 2010

Martha Stewart Living Expands at Home Depot

The Martha Stewart Living brand continues to expand at The Home Depot with the latest addition of the carpet collection for the home. 

The entire carpet collection is made of environmentally friendly Anso(r) nylon.  The collection is constructed of recycled materials using a 'carpet to carpet' system, meaning less carpet in landfills and more carpet for the home. 

The collection comes in a variety of textures and styles with a color palette that coordinates with the Martha Stewart Living paint line, introduced earlier this year. 

Martha Stewart Living Omnimedia indicates that the relationship with The Home Depot provides them an opportunity for nearly endless growth within the chain.  Currently, the Martha Stewart Living brand includes outdoor living, paint, paintable wall coverings, closet and storage organization, seeds, garden tools and now the carpet collection.  Canadian shoppers can also find plants and bulbs, as well as home lighting under the brand. 

The next expansion at Home Depot is planned for this fall, with kitchens designed by Martha (cabinets and counters), and a line of holiday decor for the Christmas holidays.  Next spring will bring a significant expansion of the garden and outdoor living collections.   


Elaine said...

Home Depot is on my 'stop in' list this weekend. I hope the carpet is at our store. Thanks for telling us about it, Kenn!

Christmas decor?! Oh, oh...Mike?

Elaine said...

P.S. I love the banner and your patriotic colors!!!

Pru said...

How wonderful it must be to be able to shop 'Martha' in one store. All they need are fridges and ovens designed by Martha and then it would be a complete set! Fantastic.