Friday, July 2, 2010
Martha Stewart Living Expands at Home Depot
The entire carpet collection is made of environmentally friendly Anso(r) nylon. The collection is constructed of recycled materials using a 'carpet to carpet' system, meaning less carpet in landfills and more carpet for the home.
The collection comes in a variety of textures and styles with a color palette that coordinates with the Martha Stewart Living paint line, introduced earlier this year.
Martha Stewart Living Omnimedia indicates that the relationship with The Home Depot provides them an opportunity for nearly endless growth within the chain. Currently, the Martha Stewart Living brand includes outdoor living, paint, paintable wall coverings, closet and storage organization, seeds, garden tools and now the carpet collection. Canadian shoppers can also find plants and bulbs, as well as home lighting under the brand.
The next expansion at Home Depot is planned for this fall, with kitchens designed by Martha (cabinets and counters), and a line of holiday decor for the Christmas holidays. Next spring will bring a significant expansion of the garden and outdoor living collections.