Wednesday, February 4, 2009

New Martha Stewart 'Green' Home Cleaning Solutions

Hain Celestial Announces Agreement With Martha Stewart Living Omnimedia, Inc. to Introduce Exclusive New Martha Stewart-Branded 'Green' Home Cleaning Solutions

MELVILLE, N.Y., Feb 04, 2009 /PRNewswire-FirstCall via COMTEX/ -- The Hain Celestial Group, Inc. (Nasdaq: HAIN), a leading natural and organic products company, today announced a license agreement with Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) to offer a new Martha Stewart-branded line of natural home cleaning solutions.

In collaboration with the Martha Stewart design team, Hain Celestial will develop the products for this line, which are planned to be primarily derived from plants and minerals to create a clean and natural home and workplace environment.

Martha Stewart, MSLO's Founder said, "As the author of the bestselling Homekeeping Handbook, an encyclopedia of information for the homemaker, I care intensely about non-invasive and environmentally sound products for the home. I am pleased to be working with The Hain Celestial Group to create a new line of non-toxic, 'green' Martha Stewart-branded home cleaning solutions. The products will be sensibly and attractively packaged with useful homekeeping tips and instructions to ensure that consumers can clean their home safely and effectively, without harming family members or pets."

"Martha Stewart Living Omnimedia is a recognized leader in providing consumers with products that address their lifestyles. Hain Celestial is known as helping consumers to lead A Healthy Way of Life(TM). This is an ideal partnership, with our two companies enabling more consumers to maintain a clean home and workplace with products that are environmentally-friendly and in balance with nature," said Irwin D. Simon, President and Chief Executive Officer of Hain Celestial. "We're excited about offering a new line of green home cleaning solutions under the Martha Stewart brand name, and extending our presence in the natural and organic market to household products. Green cleaning is a growing category, which further strengthens our portfolio and reflects our commitment to sustainable products. We anticipate that this may present opportunities for new distribution channels, and we look forward to working with MSLO on these products as the cornerstone of future development projects." concluded Irwin Simon.

MSLO Executive Chairman Charles Koppelman added: "We're excited to team with The Hain Celestial Group to develop the first in what we hope will be a broad program of Martha Stewart-branded household products. Hain Celestial is a leader in natural and organic food and personal care products, and Martha Stewart is synonymous with high-quality products for the home. We look forward to a strong and successful collaboration that will benefit both companies and consumers."

Robin Marino, MSLO President of Merchandising and Co-Chief Executive Officer, said: "Our exciting new program with Hain Celestial is an extension of MSLO's ongoing strategy to diversify and expand our business. Our continuing goal is to provide consumers with Martha Stewart-branded products that they want and need wherever they shop."

The above press release was received late this afternoon. No details were available on the official launch date of the products or where they will be available.


Elaine said...

This is truly wonderful news! I have been trying to switch to all natural cleaning products, but it has been difficult. Do you know yet where we will be able to purchase these, Kenn?

Cody Fuerst said...

I've been researching on how to clean our house using natural and environment friendly products. We wouldn't want our house to smell like a chemical plant. Whenever we do our cleaning, we would wear masks not just because of the dust, but also because of the smell of the chemicals we use. As much as we want to, we can't clean the carpets by ourselves because we might ruin the color due to the chemicals. We hire people from the Orange County carpet cleaning service to do the carpet cleaning for us. We trust them because they're the experts in carpet cleaning in Orange County, CA. They don't use harmful chemicals for their cleaning, too. That's why I'm looking for other stuff that can clean my house which can be replacements for the usual chemicals for cleaning.