Tuesday, January 27, 2009

Petkeeping Website Coming

In an interview that appears in today's St. Petersburg Times, Martha Stewart shared the company plans for a new petkeeping website.

"We're building a pet-keeping Web site. We've done a lot of segments on the TV show and a little bit in the magazine about pets, and they are always really popular. We are really going after that segment of viewers. "

Martha Stewart Living Radio (Sirius-XM channels 112 and 157) has daily petkeeping shows that are highly popular. It makes sense that MSLO would extend the presence of petkeeping on the Internet.

While Martha gave no further details as to a go live date or the content of the website, it would be easy to speculate that the MSLO petkeeping experts will be regular contributors to the site.

Can Martha Stewart branded pet food, leashes, dog collars and cat toys be far behind?

4 comments:

Bridgette said...

Thanks for the info! If Rachel Ray has dog food, I think it will be a matter of time before Martha has a line of pet supplies(fingers crossed).

Anonymous said...

Let's hope because Martha will do it right. But it probably won't be inexpensive :)

mike said...

Given her love of animals, I'm sure that's not too far behind. Although, I'd rather have garden tools first! :)

Elaine said...

Wasn't that one of the Big Ideas from last year? Or was it a petkeeping magazine? Whatever - it is a good idea and I am sure will generate a lot of interest.