Saturday, February 16, 2013
MarthaPantry Launch Slated for April 2013
Several weeks ago, the JCP gave web visitors the first look (and hint) at the new product line from Martha Stewart, "MarthaHome." The splash page was not much in itself, given the pending court battle with Macy's over exclusive rights to Martha Stewart branded products in certain home categories. That trial is set to begin this week, on February 20th.
In recent interviews, JCP CEO, Ron Johnson shared a little insight, stating that there were many categories that were not exclusive to Macy's including window treatments, soft flooring, celebrations (a line of party/celebration supplies), and pantry goods. Johnson went on to share that JCP was on target to open their new Martha Stewart stores (within a store) in May, 2013. JCP will be unveiling an entirely made over home department in their stores at that time.
Today, the JCP website was updated with confirmation (of sorts) that the first products to be introduced to consumers will be MarthaWindow, coming in March; MarthaCelebrations, coming in March; and the new MarthaPantry line of packaged food items. As noted on the website, MarthaPantry will be available online and in stores beginning in April.