Update: This post was updated on Thursday, 10/7
Martha Stewart is doing a soft launch of a new grocery product, "Martha Wrap," a parchment lined aluminum foil.
Martha has always demonstrated using parchment under a tent of aluminum foil to prevent the transfer of any metallic taste onto food. This product combines the insulation of foil with the nonstick protection of parchment in one easy to use roll.
Used for roasting, baking and steaming, this product is oven safe up to 420 degrees and is also freezer safe. Martha Wrap is thicker and up to five times stronger than regular foil which makes it resistant to tears.
Martha Wrap is currently only available at Safeway stores at a price point of $4.99 per 40 ft roll.
I think this is a great product idea and hope that wider distribution will be available later this year or early in 2011.