Thursday, February 11, 2010
Time to Paint
Just as the issue is about to hit newsstands (on Monday, February 15), the new paint line is now available at Home Depot stores; about a month earlier than originally scheduled. This is a classic example of perfect Omnimedia timing!
The paint line is beautiful. As I stood at the Home Depot this evening and collected all 280 color cards, I recognized some of the colors from the last three paint lines. This color collection is clearly the 'best of the best' from the MSE, Signature, and Colors lines.
The color cards are nicely sized (6"x3") and useful. The reverse of the color card shows two coordinating colors; the top color is suggested for the ceiling and the bottom color is suggested for woodwork/trim. Simply fold the color over to view it against the primary wall color. A great use of the back of the color card! There is also space to indicate what room the color is used for, and the finish selected. These are perfect for the home decorator to keep organized and have a clear record of the paints and finishes used in the home.
Several of "Martha's Picks" are available in pre-colored sample pots. These were not yet stocked on the color wall at the Home Depot store I visited. (nor were the brochures..)
All of the paints have low VOC ratings and come in exterior as well as interior finishes.
According to Home Depot associates, the home organization/closet organizing tools will be available in stores later this month.