Martha Stewart Living Omnimedia and The Home Depot announced today the upcoming launch of a new Paint line manufactured under the Martha Stewart Living brand. This new paint line will be available at all US and Canadian Home Depot stores in March of 2010.
The Martha Stewart Living Paint palette will consist of 280 handpicked colors created by Martha Stewart and the MSLO design team. All colors will be available in interior and exterior paint, with four interior and two exterior sheens. The interior paint palette will also be available in 8-ounce tint-able testers and 12 of "Martha's Picks" will be available pre-tinted. The Martha Stewart Living Paint program marks the 5th paint line for MSLO. Past paint lines included the Fine Paints of Europe, Martha Stewart Everyday - Colors, Martha Stewart Signature with Sherwin-Williams, and most recently the Martha Stewart Color line available at Lowe's.
In September, The Home Depot announced a partnership with MSLO that will weave the Martha Stewart Living brand throughout many of The Home Depot's existing Do-It-Yourself categories, including Outdoor Living, Home Organization and now Paint. Both The Home Depot and MSLO are in the process of developing additional product offerings that will be available in 2010, with more announcements being expected in the first quarter of 2010.
In related news, Martha Stewart Clean, now "Eco Options Certified" by The Home Depot will be sold at all US stores beginning in January 2010.
Developed with and marketed by the Hain Celestial Group, Inc., Martha Stewart Clean will include 10 highly-effective, environmentally friendly cleaning products for laundry, kitchen, bath, and general cleaning needs for every room of the house. Martha Stewart Clean will carry the Eco Options label, The Home Depot's certification for products that have less of an impact on the environment than traditional products in the same category.
Martha Stewart Clean is currently available at Amazon.com and at Giant Eagle stores in Ohio, Pennsylvania and West Virginia. Further retail expansion is planned throughout 2010.