Tuesday, December 2, 2008

Martha Stewart Collection Packaging Receives Recognition

Doyle Partners, a New York based design firm has won recognition in the highly prestigious competition for creativity in graphic design from Communication Arts Magazine. Communication Arts recently published the winners in the 2008 Design Annual.

Stephen Doyle, Creative Director and Brian Chojnowski, Designer secured their place in the Annual publication for their design work in the packaging for the Martha Stewart Collection, available at Macy's. Stephen Doyle, married to MSLO Chief Creative Officer, Gael Towey, is also credited with the design of the Martha Stewart circle logo which has unified the Martha Stewart brand across multiple media platforms.

According to the designers, "The idea was simple: Why not turn the stacked cardboard boxes holding Martha Stewart Collection kitchenware into wallpaper? Creating artwork from the actual product drawings allowed us to forego expensive, elaborate product photography and print the boxes while the products were being manufactured."

Congratulations to Doyle Partners for the recognition of their outstanding design talent.

5 comments:

John said...

What wonderful news!!! You know, back at The Good Things Event, Martha told the audience the story of Stephen Doyle coming up with the idea for the new logo as it was introduced to the public for the first time at the event!

Anonymous said...

while I like the MS Collection packaging .. I still like the Everday Line packaging better -- also designed by Stephen Doyle .. the MS circle has grown on me .. and now I love it

ANDREW RITCHIE said...

He's a talented designer, for sure! One of my 'design idols' actually!

Elaine said...

I like the logo, but I can't say that I LOVE the packaging. I do really like the holiday bands with the Martha tree that they have put on the packaging for Christmas.

Elaine said...

I like the logo, but I can't say that I LOVE the packaging. I do really like the holiday bands with the Martha tree that they have put on the packaging for Christmas.