Martha Stewart Living Omnimedia, Inc. (MSLO) (NYSE: MSO) and SVP Worldwide, owner of SINGER(R), HUSQVARNA VIKING(R), and PFAFF(R) sewing machine brands, announced today the new Martha Stewart Embroidery line.
Classic Embroidery Patterns, the first in a series of embroidery designs produced by MSLO and SVP Worldwide, provide designs for monogramming and frame, border, and corner artwork that allow for further enhancement and personalization of sewing and embroidery projects. These patterns include Scallop, Laurel, and Twist, three simple, graceful embellishments inspired by timeless embroidery patterns, as well as an elegant font--custom-designed to Martha's specifications--for creating clean, beautiful monograms.
Martha Stewart, Founder of MSLO, stated: "Adding a monogram or embroidered detail is a simple way to give your work a distinctive finishing touch. It's still one of my favorite ways to make my creations more personal."
Ms. Stewart unveiled her new line of embroidery designs while speaking at the 22nd Annual Husqvarna Viking International Dealer Convention in San Antonio, Texas, where the world's new top of the line HUSQVARNA VIKING DESIGNER DIAMOND(TM) sewing and embroidery machine was launched. Ms. Stewart was presented with the very first DESIGNER DIAMOND machine.
"The new Husqvarna Viking Designer Diamond sewing and embroidery machine is ideal for sewers and quilters," said Ms. Stewart. "It is an excellent, high-quality machine that is truly a pleasure to use and offers many wonderful features to enhance any project and ensure the most beautiful results."
In addition to the embroidery and monogramming designs, each Martha Stewart Embroidery kit will provide a booklet featuring instructions for recreating the projects featured on the packaging as well as inspiration and ideas for creating unique projects. Suggested templates for formatting letters with various frames, borders, and corners will also be included.
"Martha Stewart has elegantly combined her love of sewing and rich history of embroidering her own projects with this new inspiring collection," said Don Fletcher, CEO of SVP Worldwide. "Whether a new or experienced sewer, the easy to use yet intricate detailed designs will enhance and personalize any sewing project."
The exclusive line of Martha Stewart Embroidery designs will be available this summer where HUSQVARNA VIKING, PFAFF, and SINGER products are sold.