Martha Stewart Living Omnimedia Unveils New Opportunities

At an upfront event being held today at its New York City headquarters, Martha Stewart Living Omnimedia unveiled several new cross platform opportunities for Marketers.

MSLO has given the green light to a new, unscripted series, “Help me, Martha!” in association with Mark Burnett Productions. The hour-long program will feature Martha Stewart and a new cast of home and lifestyle experts tasked with solving some of life’s most difficult challenges in and around the home, at work or at play. No release date or distribution information was given at the event. It is anticipated the new show will be part of the additional original programming for the Hallmark Channel. "The Martha Stewart Show" moves to the Hallmark Channel in September, 2010.

As part of the company’s digital strategy, MSLO gave marketers a first look at its vision for a digital magazine, scheduled to launch in late 2010. This special issue publication, entitled “Boundless Beauty,” will provide users with touch-optimized navigation and will be able to support video as well as audio content. It will demonstrate the beauty of everyday living using innovative digital media to inform and inspire with extraordinary imagery that can be distributed on digital tablet devices.

Martha Stewart, Founder, MSLO; award-winning television producer Mark Burnett; and Janet Balis, MSLO EVP of Media Sales & Marketing, come together in New York for MSLO's Upfront presentation to marketers and to announce a new eight-episode, unscripted series "Help Me, Martha!" The hour-long program will feature Martha Stewart and a new cast of home and lifestyle experts tasked with solving some of life's most difficult challenges in and around the home, at work or at play. Photo credit: Nick D./Martha Stewart Living Omnimedia (PRNewsFoto)

MSLO is developing its healthy living space, where its popular Body+Soul Magazine and its wholeliving.com website have been experiencing increasing strength among consumers. To better align the magazine with the website and the related Whole Living radio show on Martha Stewart Living Radio, Body+Soul will change names to “Whole Living” effective with the June 2010 issue.

To mark Martha Stewart Living Magazine’s 20th anniversary in December 2010, MSLO will kick off a year of celebration in the magazine, along with new retail events and special television programming on Hallmark Channel. The multiplatform celebration will look back over the past two decades of American living, and look forward with innovative ideas for the years ahead.