Friday, October 31, 2008

Are Martha Stewart Stores in the Future?

While in Chicago on Thursday to sign copies of her new book, "Martha Stewart's Cooking School," Martha shared a scoop during an interview with the Chicago Sun -Times.

While her many products already are sold in Macy's, Costco and Kmart, ''I long have dreamed about having free-standing Martha Stewart stores ... and we can easily fill a store with all the products we make,'' Stewart said. While no locations are set, ''I would love to have a store on Michigan Avenue ... that would be great,'' said the queen of crafting, cooking and raising the bar of Americans taste levels.

'Though," she added, "that concept may first be launched internationally.''

Last year, Martha staffers participated in the 'Next Big Idea" contest. One idea submission included a free standing store.

To have a 'one stop shop' for all Martha Stewart products would be a dream come true for many brand loyal consumers. I for one find it frustrating that there is not one 'place' where all products are visible and available. With Macy's utilizing the "My Macy's" personalized concept of merchandise buying, the entire line is not available at every Macy's store and the website has a large, but limited selection of merchandise.

Martha has changed the way we live, I can easily see her changing the face of retail. Let's keep our fingers crossed!

During the same interview, Martha also gave a hint that her new entertaining book will be available in the next 12-14 months.

Photo credit: Brian Jackson / Sun-Times

Happy Halloween!


The pumpkin is carved, the cauldron is boiling on the stove, and the treats are ready for the little goblins. It's Halloween!
From our home to yours, we hope you have a safe and 'spooktacular' Halloween!

Thursday, October 30, 2008

The Halloween Spirit

Looking for that little 'something' to jump start your Halloween spirit? I have the perfect place for you... Beekman 1802.

Dr. Brent shares tales of spirited interested in his blog "To and From" while four year old Mary Beekman shares a story or two in her own blog. Mary has lived at the Beekman for over 200 years.

To round out your visit, make sure you step inside the Beekman family crypt (close the door behind you) and stay for a minute (or two). What goes on inside the crypt when the door is closed? Go in.. and see... If you dare. Just remember: what happens in the crypt, stays in the crypt.
Photo courtesy of Beekman 1802

Martha Stewart and M & M's Sweeten the Holiday Season


(PRNewswire) Mars Direct, a division of Mars Snackfood US, announced a collaboration between MY M&M'S® Chocolate Candies and Martha Stewart Living Omnimedia, Inc (NYSE: MSO).
The collaboration, which will be unveiled on Friday during a special live Halloween edition of the Emmy-winning series, The Martha Stewart Show, combines Martha Stewart's unique do-it-yourself craft ideas with personalized MY M&M'S® to deliver style and smiles this holiday season. These unique, fun and affordable handcrafted gift ideas will be available exclusively at mymms.com/martha and across all of MSLO's media properties. In her Friday show, Martha takes viewers on a first-ever behind-the-scenes visit to the MY M&M'S® factory, giving audiences a glimpse into what it takes to produce one of America's all-time favorite sweets.

Through the integration, MSLO will create a cross-platform 360-degree program promoting stylish, personable and affordable holiday gifts featuring MY M&M'S® Faces. This platform will allow consumers to put their favorite faces and personal holiday messages on M&M'S® Chocolate Candies. In addition to being featured on The Martha Stewart Show, these exclusive do-it-yourself personalized holiday gift ideas will be on Martha Stewart Living Radio on SIRIUS; MSLO's online, eight-week Holiday Workshop at marthastewart.com; and through do-it-yourself articles featured in Martha Stewart Living and Everyday Food magazines.

"We are very excited to launch this strategic alliance with Martha Stewart, as she is the arbiter of creativity, style and good taste," said Jim Cass, vice president and general manager, Mars Direct, Inc. "Millions turn to Martha for do-it-yourself inspiration for holiday gifts, and MY M&M'S® is pleased to provide a platform to personalize gifts that are fun, meaningful, and a treat to eat."

"From family tree ornaments to wish jars, MSLO's personalized holiday decor and gift ideas featuring MY M&M'S® Faces will allow our audiences to tell their own unique holiday stories," said Martha Stewart. "Featuring custom photos and messages with a sweet chocolate twist, each holiday craft idea allows consumers to take personalization to a whole new level to create truly one-of-a-kind holiday memories."

MY M&M'S® has also created two Martha Stewart-inspired autumn and holiday M&M'S® blends that will be given free exclusively to Martha Stewart Living Omnimedia audiences with a minimum MY M&M'S® purchase. MY M&M'S® can be ordered online at http://www.mymms.com/martha.

Handcrafted Holiday Gifts Never Tasted So Sweet

Create your personalized holiday gifts, stocking stuffers and edible season's greetings by ordering MY M&M'S® customized chocolate candies online at http://www.mymms.com/martha.
MY M&M'S® Faces are available in 7-ounce bags at $12.99 per bag (minimum order: 3 bags); a 5- or 10-pound bulk box for $139.99 or $259.99, respectively; or a variety of 1.6- to 1.75-ounce party favors (minimum order: 20 bags), priced at $4.39 - $6.89 per bag, based on variety. MY M&M'S® Faces are a fun way to tell your personalized story in a brand new way.

Wednesday, October 29, 2008

Book Signing - A Day To Remember

Blowing winds, temperatures hovering in the low 30’s and random snowflakes falling from the sky were no match for hundreds of Martha Stewart fans and followers who lined up in the early morning hours to obtain their wristband and copies of “Martha Stewart’s Cooking School” for a book signing at Border’s Books in Birmingham, Michigan that afternoon.

I arrived at 7:45 a.m. and a line had already developed outside the store. An estimated 100 people had already lined up at that hour waiting for the 9:00 a.m. store opening. Those first in line arrived as early as 4 a.m.!!

Fans bundled in blankets, others wrapped in coats and scarves, were all chattering madly about Martha and anxiously awaiting their wristbands. There is a unique bond that happens between total strangers standing in line together. Within minutes, your talking with total strangers as if you’ve known them all your life.

It was an eventful day and I wanted to share a couple Martha photos. I created a recap of the day that I am happy to send anyone interested in reading it. Please feel free to send your request for the recap (it includes many photos!) to houseblend@comcast.net.

Amazingly, many people purchased 5,6,7,8 books and Martha signed each one!

Prior to starting the book signing, Martha said a few words to those of us standing in line. It was great to see her face to face and share a moment with her as she signed books. I know everyone was as thrilled as I was to see her. Having an entire Martha day.... it's a good thing!

Monday, October 27, 2008

Holiday Happenings at Macy's

Stop at your local Macy's and you'll find all the signs that the holiday season is rapidly approaching. I love this time of year!

We attended the Macy's 150th celebration this weekend at our local Macy's and I went "under cover" with my camera phone to take a few pictures to share:

The seasonal display at the front of the Martha Stewart Collection was beginning to fill with wonderful kitchen items for the holiday season. A selection of dishtowels, cupcake liners in two sizes, a cake stand adorned with the ornament graphic and a cookie cutter set were just a few of the items that have started to fill the display.

While not the best shot, this tree loaded with Martha Stewart Collection ornaments welcomed you to 'Holiday Lane.' The ornaments are beautiful and I of course want the sign.

The first 150 customers to arrive on Saturday morning were treated to $15 gift cards to use for shopping on Saturday as well as wonderful chocolate star topped cupcakes.

My first stop at Macy's is always on the second floor in the house wares department. As soon as I turned the corner into the "Cooks Tools" section, this wonderful cake/pizza lifter caught my eye. I've added it to my Christmas list!

Next stop, on to the seasonal display in the Martha Stewart Collection. Red is the theme this year it seems with red spatula's and red packaging for many of the holiday themed items. Here, you can see the ornament coffee cups and the crock-o-red spatulas. The spatulas have my favorite holiday graphic design on them. I had to buy a couple.


If you're a fan of gingerbread houses, you'll love these easy to assemble gingerbread house kits. The kits come in two sizes and are complete with pre-made gingerbread pieces, decorations, and other goodies.


Another shot of the coffee mugs. Right behind them are the cake stencils for the holiday season.


When the Martha Stewart Collection was first released at Macy's, I loved the white storage crocks. Until this past spring, they were not for sale. They now have crocks in red with a white logo as well as white with the blue logo. I already have 5 white crocks (that are completely full of kitchen tools) but I decided to add in a red one as well!


Another picture of more Martha inspired and decorated trees.
Pictures never give justice to the actual merchandise. I would shop early if you wish to add any of these wonderful Martha Stewart Collection items to your holiday home. Seasonal merchandise never lasts on the shelves!


Tuesday, October 21, 2008

Review: Martha Stewart's Cooking School

I dashed out at lunchtime today to pick up Martha's latest book, "Martha Stewart's Cooking School." I was pleasantly surprised to see that at 12:30 this afternoon, there weren't many copies left on the table! As I walked in the door to our local Border's Books, three people had copies of the book in their arms, obviously sharing in my excitement to open the book and get started.

Arriving home this afternoon, I sat down to begin my exploration. From the moment I opened the book, I was eager for the next page.

Cooking School is very much a text book. Starting with the basics such as a cooks golden rule, equipment, knives, herbs, seasonings, onions, and citrus, the cooking school book provides necessary information to get the home cook started.

The remainder of the book is divided into seven lessons: Stocks and Soups; Eggs; Meat, Fish and Poultry; Vegetables; Pasta; Dried Beans and Grains and ending with Desserts. Within each 'lesson' readers will find step by step 'how-to,' with beautiful photography showing each step of every technique.

Martha Stewart's Cooking School is not your typical cookbook. Instead of being loaded with hundreds and hundreds of recipes, Cooking School provides instruction on numerous cooking techniques and provides recipes to test the new found knowledge. This book is worthy of being required reading at any culinary school.

Sarah Carey, food editor and co-host of the PBS series Everyday Food co-authored Cooking School with Martha. A graduate of the Culinary Institute of America, Carey has been employed with Martha Stewart Living Omnimedia since 1999 as a food editor.

Of all the cookbooks published by MSLO, Martha Stewart's Cooking School is a departure from the others with it's text book format and focus on the 'how' instead of the 'what' to cook.

I predict Martha Stewart's Cooking School will skyrocket to the top of the charts as a best seller.

Sunday, October 19, 2008

Martha Stewart talks about her new book, cooking technique

Blog note: This article originally appeared in the Detroit Free Press, October 19, 2008

I recently had a chat with Martha Stewart. Yes, that MARTHA -- the queen of crafts, the doyenne of cooking and the grand professor of how to do, well, just about everything.

On Tuesday, Stewart is out with another cookbook, "Martha Stewart's Cooking School: Lessons and Recipes for the Home Cook" (Clarkson Potter, $45). And chatting with her by phone about the book was no different than hearing her on radio or TV. It was that trademark Martha Stewart tone that fans are fond of: authoritative, confident and convincing.

Local folks will get to sample some of that Martha flavor at a book signing at Borders in Birmingham on Oct. 29.

Stewart said she had plenty of inspiration for the new book because she gets over a million questions a year from readers and viewers of "The Martha Stewart Show." Those questions birthed the book's theme.

"I am a teacher, so I thought this would be a good time to use all of our knowledge and put it down as a cooking school," said Stewart, who turned 67 in August. "We have people coming on the show all the time using some of these techniques, and we've never organized them as we have in this book."

Julia Child paved the way

Stewart suggested that people approach "Cooking School" the way she did with Julia Child's "Mastering the Art of French Cooking" (Alfred A. Knopf, $40).

"I cooked every single recipe; now they're making a movie about what I did," said Stewart. "Julie & Julia," scheduled for an April 2009 release, is about a secretary who decides to restore her ambition by preparing all 524 recipes in the Child classic.

"Not only I did, many of my friends (did). We cooked every single thing in those two volumes of 'Julia Child'."

Her new book, Stewart explained, is like a simplified version of Child's.
"Here we go through the different techniques -- the braising, the poaching, the steaming, the oven roasting, the sautéing so that you really know what you are doing when you say you are sautéing," she said. "And the recipes we give are really jumpstarts for you to then be able to sauté something else. You are going to sauté a piece of chicken cutlet and you will be able to do veal if you wish, or beef or something else."

"Cooking School" is built around technique. The chapters are called "Lessons," with each explaining and showing the how-to's of stocks and soups, eggs, meat, fish and poultry, pasta, vegetables, dried beans and grains and desserts. In some ways it's like a textbook, with the lessons numbered 2.1, 2.2, etc. and "extra credit" sections such as making soup garnishes or homemade mayonnaise in the egg lesson. There are plenty of illustrations and pictures along with step-by-step instructions.

The book has more than 500 pages, 200 recipes and is loaded with color photos. It's also a hefty book, weighing about 4 pounds, and is geared to today's cooking style and trends.

You can cut costs, too

Given what has been going on in the economy, I asked Stewart if knowing how to pull off the techniques in the book will help people save money. "Very, very much so," she said. "We're all about that.

"I think all the how-to's, the do-it-yourselves, are totally reflective of what's going on in the world today," she said. "Paying a lot of attention to nutrition and homemade is exactly where we need to be right now."

The basic techniques in the book will help home cooks save money. For example, when you learn to make stock, you will save money because you are using inexpensive chicken parts or ones that you have saved from cutting up a whole chicken.

"I am a very economical person and I have always cut up my own chicken," Stewart said. "I don't remember buying a chicken breast -- ever. Because I will use the rest of the chicken for something else."

While some parts of the book will prove helpful in daily cooking, others provide a pure culinary knowledge boost, such as learning how to prepare or french your own rack of lamb.

"I think it will be interesting once people see this book. I think it will make them more curious about how they can prepare their own food and how they can economically create delicious meals."

Stewart also spoke with me about the importance of good cooking tools; really goods knives, maybe a chef knife and a paring knife, are essential, she said, as are the perfect sauté pan, the perfect omelet pan and a food processor. The tools are outlined in a basics chapter in the book.
"The right tool for the right job is very important," she said.

'You have to want it'

Make no mistake, "Cooking School" is not for those who say they have no time to cook or can't cook.

"It's not about saying: 'Oh I can't do this. You have to first want to do it,' " Stewart said. "And then once you do start doing it, I think people will really enjoy it. I think people just don't realize how good it is."

Stewart hopes readers will discover that they really like to cook. She said she knows, however, that some people just don't care.

"But I think mothers, especially, should know how to prepare variant, nutritious dishes for their families," she said. "I mean it's their obligation. Don't have a family if you don't know how to feed them."

So what's next for Stewart and her staff? "We're working; we're not slowing down," she said.