Martha Stewart and M & M's Sweeten the Holiday Season

(PRNewswire) Mars Direct, a division of Mars Snackfood US, announced a collaboration between MY M&M'S® Chocolate Candies and Martha Stewart Living Omnimedia, Inc (NYSE: MSO).

The collaboration, which will be unveiled on Friday during a special live Halloween edition of the Emmy-winning series, The Martha Stewart Show, combines Martha Stewart's unique do-it-yourself craft ideas with personalized MY M&M'S® to deliver style and smiles this holiday season. These unique, fun and affordable handcrafted gift ideas will be available exclusively at mymms.com/martha and across all of MSLO's media properties. In her Friday show, Martha takes viewers on a first-ever behind-the-scenes visit to the MY M&M'S® factory, giving audiences a glimpse into what it takes to produce one of America's all-time favorite sweets.

Through the integration, MSLO will create a cross-platform 360-degree program promoting stylish, personable and affordable holiday gifts featuring MY M&M'S® Faces. This platform will allow consumers to put their favorite faces and personal holiday messages on M&M'S® Chocolate Candies. In addition to being featured on The Martha Stewart Show, these exclusive do-it-yourself personalized holiday gift ideas will be on Martha Stewart Living Radio on SIRIUS; MSLO's online, eight-week Holiday Workshop at marthastewart.com; and through do-it-yourself articles featured in Martha Stewart Living and Everyday Food magazines.

"We are very excited to launch this strategic alliance with Martha Stewart, as she is the arbiter of creativity, style and good taste," said Jim Cass, vice president and general manager, Mars Direct, Inc. "Millions turn to Martha for do-it-yourself inspiration for holiday gifts, and MY M&M'S® is pleased to provide a platform to personalize gifts that are fun, meaningful, and a treat to eat."

"From family tree ornaments to wish jars, MSLO's personalized holiday decor and gift ideas featuring MY M&M'S® Faces will allow our audiences to tell their own unique holiday stories," said Martha Stewart. "Featuring custom photos and messages with a sweet chocolate twist, each holiday craft idea allows consumers to take personalization to a whole new level to create truly one-of-a-kind holiday memories."

MY M&M'S® has also created two Martha Stewart-inspired autumn and holiday M&M'S® blends that will be given free exclusively to Martha Stewart Living Omnimedia audiences with a minimum MY M&M'S® purchase. MY M&M'S® can be ordered online at http://www.mymms.com/martha.

Handcrafted Holiday Gifts Never Tasted So Sweet

Create your personalized holiday gifts, stocking stuffers and edible season's greetings by ordering MY M&M'S® customized chocolate candies online at http://www.mymms.com/martha.

MY M&M'S® Faces are available in 7-ounce bags at $12.99 per bag (minimum order: 3 bags); a 5- or 10-pound bulk box for $139.99 or $259.99, respectively; or a variety of 1.6- to 1.75-ounce party favors (minimum order: 20 bags), priced at $4.39 - $6.89 per bag, based on variety. MY M&M'S® Faces are a fun way to tell your personalized story in a brand new way.